Neologism of the Year: Recursive mobbing
The outcry of the mob on social media is just that: a mob. And the mob goes after the mob. First it mobbed the mob of Covington students for their caught-on-camera smug treatment of a Native American. Then it retaliated against the mob for mobbing the Covington mob when it became clear that the Native American activist sought the Covington mob out.
Now the mob wants to go after the mob’s mobbing and mob the mob to teach it a lesson.
This is the rare case where I’d say “don’t bother the read the whole thing. It’s all downhill from what I quoted.” (But your mileage may vary.)